Fans aren't the only ones excited to see basketball back in Lawrence.
After a lackluster summer and fall local clothing and alcohol retailers are hoping the new crimson and blue season can bring in the green.
For Jock's Nitch manager Scott Ozier, as soon as Late Night in the Phog hits, it’s time to get the latest KU hoops gear to the clothing racks.
After another disappointing season, football jerseys and t-shirts have already taken a back seat to KU basketball apparel, and Ozier is looking to cash in on what he hopes is another successful basketball season.
Ozier says the store's license to use official KU logos gives his store a leg up on the competition.
He also constantly monitors the Jayhawk roster to make sure the jerseys on the racks match those players who see the most playing time.
Like Ozier, Mass Beverage owner Ryan Urban is also hoping a new hoops season means more alcohol sales.
Especially since bad Royals, Chiefs and KU football teams put a dent in his bottom line.
But Urban says as the Hawks go, so goes his economic prosperity.